I'm currently an Associate Creative Director
at Euro RSCG Singapore.
Worked on Sony Ericsson, M1, Maxis, Singtel, BMW, Lexus, Tiger Beer, Carlsberg,
ESPN, Navy, UOB Bank, McDonald's, Nestle, GSK, Coca-Cola and P&G.
Here's some work that I've produced with some amazing people.
Sony Ericsson Integrated Campaign
We invaded Barcelona city centre with 1000 hoppers and seeded a viral video of the event on YouTube which drove traffic to hopperinvasion.com. When people visited the website they were invited to create their own space hoppers and take part in the first global online hopper invasion. A ‘hopper warehouse’ was also created where people could ‘tweet’ their ideas on what to do with the hoppers and pump up a hopper at the same time.
The results?
3.2 million views of the viral video on YouTube and hopperinvasion.com.
270,000 space hoppers were customized on hopperinvasion.com and took part in the online invasion.
177,000 new emails registered in the Sony Ericsson Database.
It was Sony Ericsson’s most successful launch campaign.
Singapore Navy TVC
Shooting a Stealth Frigate at 40 knots on the South China Sea.
In Zodiac boats with armed elite Navy Divers.
Flirting with Hawaiian dancers in grass skirts.
Just some of the job hazards Creatives have to deal with.
Singapore Navy Bluetooth Poster
The Navy needed to generate interest and participation, and
entice the right kind of men to join Singapore’s Navy.
"Find SGT Lim" really hit a spot with our young tech savvy audience.
Over a 4 week period:
6,303 Bluetooth / 3,296 SMS entries.
13,978 names collected on the website.
The overall average message opt-in rate averaged at 35.72%
which is well above the industry average of about 18-20%.
SPCA
"There's no better friend." Media certainly felt that way and sponsored space on newspapers and outdoor worth over $100K. That kind of visibility went a long way in helping SPCA find homes for their canines.
The campaign was awarded Silver at the Ink Awards and entry into the Communication Arts Annual.
ESPN
The Mexican wave as it happens across about a hundred sofas. The line reads "It's like being there."
Cannes finalist and entry into the Communication Arts Advertising Annual.
Ariel
New campaign for Ariel Stain Remover which shows the history of a stain.
Metro
Poster for a lingerie sale. Accepted into the D&AD for Typography.
BMW
A campaign which launched the X5 to the Chinese-speaking community. Used as a case study in Jim Aitchison's bestseller "How Asia Advertises". A finalist at the Long Xi Awards.
Tiger Beer
The very first campaign that launched Tiger Beer in the UK. Positioning it as the beer from the Far East with all its allure and mystique.
Zuji.com
To launch a new online travel portal, 250 taxis were designed to look like they were from other cities. This won the Best Comfort Taxi Award and we got an all-expenses paid trip to Cannes. It also picked up Gold at Adfest and Best of Show at Singapore Outdoor Awards. Best of all, Zuji.com has been voted the Best Online Travel Agent for 4 consecutive years at the TTG Travel Awards.
Baker's Inn
Waiters held signboards with images of mouth-watering desserts and the call to "Succumb". Some judges did and awarded it Gold at Spikes and Silver at Adfest. Also awarded a Merit at One Show.
Toykar
Campaign for a remote-control car rally championship which got Merit at One Show.
Nadezhda
A simple direct mailer for a Russian restaurant that won Bronze at One Show.
Eastchamp Optics
A direct mailer for an optician. Accepted into the D&AD and awarded Silver at Clio.
Corbis Creative Behind the Lens
This shot of a boy riding a camel on a desert in Egypt was shot while I was riding on a camel too.
It was selected as one of regional winners in this competition.
Thanks. I'm always open for a chat. E-mail me at eddiewong.creative@gmail.com
